Herbal Business Program
Learn every thing you need to start your business, step-by-step.
Let's do this!
Whatever your Herbal Business vision is, let's make it real together!
You've had a lot of herbal study and now you're ready to embark on a business, but you're realizing:
Building a business requires a whole different set of skills!
We'll you're in the right place:
The purpose of this business program is to ACTUALLY BUILD your business.
This is not a workshop where we'll talk about theory or things you maybe could do someday...
This course literally breaks down every single task you need to do for every single aspect of your business, and then provides very specific instructions about exactly how to do it.
😬 Are you intimidated by GMP?
⭐️ Not anymore! Every step you need to take is clearly laid out, with examples, pictures, and videos!
🤯 Do you have a "complicated relationship" with technology?
⭐️ Don't worry! With very specific, step-by-step instructions (with pictures and video!), you can be confident enough to do your own tech!
😰 Does the idea of marketing make you sweat?
⭐️ We've got you! Not only do we break all the options down (including marketing you can do for free!), but we have strategies that might even help you LIKE marketing - you can turn your marketing into a public service so that you're helping people WHILE you're selling your herby goodness!
😖 Are you confused about taxes, budgets, and insurance?
⭐️ No problem! Not only do we break down everything you have to do - there are even budget templates premade for you so that all you have to do is plug in the dollars you spend and make!
😟 Are you the kind of person who learns all this best with direct personal interaction?
⭐️ You got it! You can literally talk to me every single day if you want to! Scroll down for information about our private Study Group, our regular Challenges, and all the ways you will get personal support - from me, and from your peers too! We're a community here to lift each other up ❤️️
You don't have to have any previous business experience, all you need is your herbal skills and a good idea - read on for the full details!
From daunting to do-able!
The idea of starting a business sounds so huge and daunting, but this course breaks everything down into bite-size pieces that make the process so much easier. Katja's personality is uplifting and encouraging, and I don't think I would have gotten the courage to finally start the business I've always wanted without her help.
You're not alone!
Building your own business can feel lonely - we have a solution for that!
Of course you can ask as many questions as you can think of in our live Q&A sessions, or in the discussion threads attached to each lesson. But if you want more, there's more!
All Herbal Business Students have access to a private space in our student community where we can talk together about everything we're working on.
Plus i run regular challenges to keep things fun and to help you stay motivated!
You can work on the coursework in any order that's right for you - maybe you're most interested in marketing or maybe your first goal is to get your website up: there's no "right" way to get stuff done.
But together we can also focus on various tasks as a group, so that even though we're each working on our own businesses, we feel support and camaraderie because we're all spending some of our time focusing on improving some specific area.
Challenges are optional - you're not required to participate - but they're a fun way to get some stuff done, especially some of those tasks that aren't very fun or feel intimidating.
So every year we have a couple different marketing challenges, we usually have a get-organized-and-set-goals challenge early in the year, we have fix-up-your-website challenges, GMP documentation challenges - anything you can imagine. And you can request one too!
I'm in our business study group every day, so just bop in there anytime you need a hand or a motivation boost! ❤️️
What students are saying...
Fabulous Program!
Donna Ramos
As a current Herbal Business Program student, I’m so grateful for how this program serves as a trusted guide through the process of setting up an herbal busi...
Read MoreAs a current Herbal Business Program student, I’m so grateful for how this program serves as a trusted guide through the process of setting up an herbal business. It contains a balance of exercises to help me envision the business I want to bring into the world and practical tools to make that vision a reality. Katja brings a wealth of wisdom, experience, and passion to this topic and creates a learning space that is both supportive and challenging. The community component allows for learning with and from other students, and questions are answered thoroughly and promptly. Working through the program has helped me to build confidence and skills as a soon-to-be business owner and to reflect on how I can take this step in a sustainable way that works for me.
Read LessIncomparable. Highly recommend!
Natalie Hackbarth
I’ve participated in other business courses and nothing compares to this one. Katja is very knowledgeable and very accessible as things arose for me on my bu...
Read MoreI’ve participated in other business courses and nothing compares to this one. Katja is very knowledgeable and very accessible as things arose for me on my business journey. All of my classmates I've gotten to know have been at different points in our journey but Katja provided relevant and timely direction that helped all of us. I’ve wasted money on other business courses but this one is the winner! It's so comprehensive and I love the lifetime access, so that I am supported as I grow! I would highly recommend this business program. Natalie (Grandma Sunshine's Healing Garden)
Read LessExactly what I needed!
Marie Brannen
This course was well organized and easy-to-follow - everything I needed to do was laid out step-by-step. I just did everything in the order it was in the cou...
Read MoreThis course was well organized and easy-to-follow - everything I needed to do was laid out step-by-step. I just did everything in the order it was in the course, and it worked out great!
Read LessEverything You Need to Know
Algema Alegria Tabar
More than what I expected. Came across many schools no programs like this. I am more than happy with this setup it works for me. Thank you ❤️
More than what I expected. Came across many schools no programs like this. I am more than happy with this setup it works for me. Thank you ❤️
Read Less
Support and Accountability
I felt supported but also held accountable, which was a huge thing for me! I was not only able to create and launch my business and website that I had been wanting to create for over a year, but they also gave my confidence the boost it needed to put myself out there and really go for what I wanted.
What you'll need to get started
You can start this Herbal Business Program anytime - if you know your goal is to start a business, you might want to have this early on in your herbal education, so that you have a clear picture of what your goals are.
When you're ready to use this course to ACTUALLY BUILD your business, this is what you'll need:
If you want to launch a products business, you will need:
- enough herbal education to formulate and create great herbal products
- some products that you have already perfected and tested on your family and friends - at least 3 is a good place to start.
Don't worry about labels, packaging, your website, marketing, GMP - we'll do all of that and more together in the Herbal Business Program!
If you want to open an herb shop, you will need:
- enough herbal education to stock your products and help your customers make good choices.
- it's extra helpful if you have enough skills to offer workshops, because this is a great way to build community around your shop and bring in customers!
Don't worry about a location, a website, accounting, online sales, inventory, or marketing - we'll do all that and more together in the Herbal Business Program!
If you want to launch a clinical practice, you will need:
- a thorough clinical education - this is typically 800-2500 hours of instruction, and about 400-500 hours of observation and supervised practice.
Don't worry about technology, insurance, office space, your website, finding clients & marketing, etc - we'll do all that and more together in the Herbal Business Program!
Do you need more herbal education before you start your business? We can help!
You can find our educational recommendations for starting a product business or opening your own herb shop here.
You can find our educational recommendations for clinical practice here.
Do you have a different idea?
Just let us know and we will help make sure you have the herbal education you need to make it happen!
This course can help you launch almost any kind of herbal business - whether you want to make products, start a practice, grow herbs, have an herb shop, a tea bar, or an herbal cafe, a mobile tea party catering service - you name it, we can help.
This program is not for people who want to start a career as an herbal educator, or who want to start an herbschool online or in person. If that is your goal, please contact me directly so that i can let you know that process.
A Community of Support
I am so glad that I took this business class. Learning to manage and organize my time and being walked step-by-step through building a business was so helpful. And I especially loved having support fellow classmates - it is wonderful to share the experience with other herbalists as we follow our paths, each one unique but similar.
It's easier when we work together
This is a hands-on interactive program. Together, we are going to build your business!
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YES! Let's build your business plan together!
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YES! Let's get your website built!
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YES! Let's market your business together!
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YES! Let's make sure you have all of your GMP compliance set up if you're making products!
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YES! Let's make sure you have insurance set up if you need it!
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YES! Let's take all of the steps needed to get you up and running!
Here's what we'll be working on together:
Click on "Free Preview to see more information about each module
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Introduction to the Herbal Business Program
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Live Q&A sessions twice a week!
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How this course works
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How to ask questions and get help
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Our Code of Conduct
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Code of Conduct
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Use of Course Material (Intellectual Property)
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Just to be clear: this course doesn't have the support required for folks seeking a career in herbal education
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The Herbal Business Community Space
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How to use the Discussions feature
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Strategies for Success
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Every Body is Different
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Some meditations before you get started
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homework 1: Getting started
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homework 2: How do you organize your thoughts?
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homework 3: Where are your challenges?
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homework 4: Make Some Space
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journal prompt
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ACTION ITEMS: Introduction
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Do you need a private coaching session? No problem!
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What will i need to get started?
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Some really excellent business advice
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Should i join the American Herbalists' Guild?
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New Updates!
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Introduction
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Starting an Herbal Products Business
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Education you'll need for a Products Business
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Finding your space as a product maker
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Starting an Herb Shop and/or Tea Bar
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Education you'll need to open an Herb Shop
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Building Community in your Herb Shop
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Building a Clinical Practice
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Education you'll need to open a Clinical Herbalism Practice
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Starting a Compounding "Apothecary"
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What do you call it if you can't say "Apothecary"?
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Education you'll need to run a Compounding "Apothecary"
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What about teaching?
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You can't do it all...
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Journal Prompt: why are you doing this?
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Wanna talk about it?
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Still not sure?
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Journal Prompt: How do you want to be remembered?
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Know yourself to know what will work best for you
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What's your style?
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Journal Prompt: How do you throw a party?
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Starting Small
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Journal Prompt: What does "small" look like to you?
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What are your obligations & where is your support?
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Jouirnal Prompt: What are the obligations you have & the supports you have?
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Manageable dreams, scaleable growth
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Let's talk about it!!
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Setting your big picture
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Vision & Mission Statements
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Manifestos & Value Statements
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Word Clouds: they're a bonus!
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What about a Motto?
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homework 1: the What/Who/Why Worksheet
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homework 2: More exercises to help you start writing
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homework 3: Just Do It!
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journal prompt
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⭐️ Find someone who inspires you
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Visualize it...
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💡 Do you need to brainstorm?
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ACTION ITEMS: Mission & Vision
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From idea to reality
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One, Three, and Five Year Goals
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The goals we're working on in this course
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A note for non-profits & charitable donations
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An example of clear, focused goals
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An example of unfocused goals
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homework 1: setting your goals
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Prioritizing goals example
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homework 2: prioritizing your goals
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Breaking down your first year goals example 1
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Breaking down your first year goals example 2
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homework 3: breaking down the first year goals
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journal prompt
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ACTION ITEMS: 1-3-5 Year Goals
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What do you need to do what you do?
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Timing these tasks
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Commercial Kitchen vs. Community Kitchens vs. Certifying your Kitchen
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Clinical workspace
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Some other kind of space
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homework 1: make your list
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homework 2: add it to your plan!
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journal prompt: it doesn't have to be perfect
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ACTION ITEMS: Your Workspace
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Technical Tools
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About this course
- 9 x $180
- 397 lessons
Tuition Options
You can choose 9 payments of $180
or one payment of $1500 - saves you $120!
we offer payment plans to make our courses more affordable.
a payment plan is a commitment to complete all of the payments.
Either way, you get full access to all of the material FOR LIFE, and all updates are automatically added to your account!
Your business expenses are not covered: you should plan funding to cover the cost of your materials (ie, herbs, containers, labels, etc) and other fees (ie, rent for your office space or the cost of your insurance). Keeping things simple, your starting business expenses might range from a couple hundred dollars to about a thousand dollars, depending on what you're building. You don't need to have it all at once, we'll be working on each startup task one at a time.
Our philosophy is that if you don't need a business loan and you grow at a pace you can afford, you're always ahead of the game: so we teach strategies to keep your costs down!
This course does not guarantee that your business will succeed, and it's important to point out that being self-employed is a lot of work. But you won't ever know what you can do until you try - and you don't have to try alone!
You can be more successful if you have the right support! ❤️️
Two tuition options
Choose the option that works best for you:
Either way, you get everything in the program & all the extras, for life.
The Payment Plan is 9 monthly payments of $180.
we offer payment plans to make our courses more accessible. a payment plan carries a commitment to complete all of the payments. please scroll down for the cancellation policy.
The one-time payment is $1,500.
That saves you $120.
That saves you $120.
Scholarships & Discounts
Zero-Risk Return Policy
Teaching isn't just about conveying information - there's also an aspect of being someone's "cup of tea".
So we want you to take the first 7 days to really decide if you love it or not. If for any reason you feel like this program isn’t right for you - if we're just not your cup of tea - we’ll give you a full refund. You don't even need a reason - just please let us know within 7 days of purchase.
We cannot make refunds or cancellations after the one week trial period.
we offer payment plans to make our courses more affordable. after the one-week return policy period, a payment plan is a commitment to complete all of the payments.
Achieving my Goals
This program challenged my previous belief that setting goals and sticking to them would limit my ideas and creativity. For the first time in my adult life I’ve been able to list out realistic goals and break them down into do-able tasks, and as a result I have achieved way more than I thought possible. It also allowed me to focus, and let go of the items that did not match my vision, and didn’t let me jump into something without fully thinking it through.
For example...
Here are businesses that some of our students have built
Steph took the Clinical Herbalist program with us and then created Herbstalk, Boston's own local herb conference. It's grown to a twice-a-year event that provides high-quality herbal education as well as a popular herbal marketplace!
Kinsey took the Family Herbalist and Community Herbalist programs, and then opened CroseNest Apothecary with a brick & mortar store here in MA and a beautiful online shop too!
Emma O'Brien of Lavandoula is a very talented Doula and Herbalist. She trained with us from her very first herb courses and went through our entire program, and now is offering her own training to the Birth-worker community.
Brooke was already an herbalist and needed help navigating the starting-a-business part of the process. During the Herbal Business Program, she and her partner transformed Sovereignty Herbs from an idea with occasional workshops to a full clinical practice and herbal learning program.
Ray at Sovereign Birch Herbal took the Family, Community, and Clinical Herbalist programs with us, and completed the Clinical Mentorship and Herbal Business Program in 2019. They are a talented clinical herbalist with a practice here in Boston!
At Flourish Herbals, Erica has created an amazing refuge - and the largest herb supply shop in all of Kansas! She stocks bulk herbs, herbal products, essential oils, and more - and also has massage therapists, lactation and infant massage services, and a whole tea bar! Erica took our Family Herbalist and Community Herbalist programs, as well as the Herbal Business Program, and she plans to work on the Clinical Herbalist program next!
At Belle Brook Botanicals, Monica handcrafts small-batch herbal products to sell in her community and online. They're excellent quality and delicious too! Monica took many of our Community Herbalist courses a-la-carte, as well as the Herbal Business Program.
Cara had just started selling herbal products at her local farmer's market when she took the Herbal Business Program, and now Bear Wallow Herbs supports her and her young son - and she is home to pick him up from school every day!
At Sage Mage Herbal Tea, Jaadin creates tea blends inspired by mythology, for when you need to call on your inner gods and goddesses! Jaadin has taken our Family Herbalist program and the Herbal Business program, and now she's working through the Community Herbalist program!
Pushing past my fear
Katja offered so much needed advice, support and love while pushing me through my own fears, to make structure out of 30 plus years of dreaming and study. With her help I was able to organize and plan out exactly what I wanted to create.