Herbal Business Program
Learn every thing you need to start your business, step-by-step.
You've had a lot of herbal study and now you're ready to embark on a business, but you're realizing: building a business requires a whole different set of skills!
Join the Holistic Business Program and we'll go through every step of the process of building your business - together!
Our students have launched their own private practices, they've built herb gardening, farming, and CSA businesses, they're starting herbal and outdoor-focused schools for children, they've built herbal product companies and one even went on to create Herbstalk, Boston's own very successful annual herbal conference and winter market!
You can too!
The purpose of this business program is to ACTUALLY BUILD your business.
This is not a workshop where we'll talk about theory or things you maybe could do someday...
This course literally breaks down every single task you need to do for every single aspect of your business, and then provides very specific instructions about exactly how to do it.
😬 Are you intimidated by GMP?
⭐️ Not anymore! Every step you need to take is clearly laid out, with examples, pictures, and videos!
🤯 Do you have a "complicated relationship" with technology?
⭐️ Don't worry! With very specific, step-by-step instructions (with pictures and video!), you can be confident enough to do your own tech!
😰 Does the idea of marketing make you sweat?
⭐️ We've got you! Not only do we break all the options down (including marketing you can do for free!), but we have strategies that might even help you LIKE marketing - you can turn your marketing into a public service so that you're helping people WHILE you're selling your herby goodness!
😖 Are you confused about taxes, budgets, and insurance?
⭐️ No problem! Not only do we break down everything you have to do - there are even budget templates premade for you so that all you have to do is plug in the dollars you spend and make!
You don't have to have any previous business experience, all you need is your herbal skills and a good idea - read on for the full details!
As a current Herbal Business Program student, I’m so grateful for how this program serves as a trusted guide through the process of setting up an herbal busi...Read More
As a current Herbal Business Program student, I’m so grateful for how this program serves as a trusted guide through the process of setting up an herbal business. It contains a balance of exercises to help me envision the business I want to bring into the world and practical tools to make that vision a reality. Katja brings a wealth of wisdom, experience, and passion to this topic and creates a learning space that is both supportive and challenging. The community component allows for learning with and from other students, and questions are answered thoroughly and promptly. Working through the program has helped me to build confidence and skills as a soon-to-be business owner and to reflect on how I can take this step in a sustainable way that works for me.Read Less
I’ve participated in other business courses and nothing compares to this one. Katja is very knowledgeable and very accessible as things arose for me on my bu...Read More
I’ve participated in other business courses and nothing compares to this one. Katja is very knowledgeable and very accessible as things arose for me on my business journey. All of my classmates I've gotten to know have been at different points in our journey but Katja provided relevant and timely direction that helped all of us. I’ve wasted money on other business courses but this one is the winner! It's so comprehensive and I love the lifetime access, so that I am supported as I grow! I would highly recommend this business program. Natalie (Grandma Sunshine's Healing Garden)Read Less
This course was well organized and easy-to-follow - everything I needed to do was laid out step-by-step. I just did everything in the order it was in the cou...Read More
This course was well organized and easy-to-follow - everything I needed to do was laid out step-by-step. I just did everything in the order it was in the course, and it worked out great!Read Less
More than what I expected. Came across many schools no programs like this. I am more than happy with this setup it works for me. Thank you ❤️
More than what I expected. Came across many schools no programs like this. I am more than happy with this setup it works for me. Thank you ❤️Read Less
You can start this Herbal Business Program anytime - if you know your goal is to start a business, you might want to have this early on in your herbal education, so that you have a clear picture of what your goals are.
When you're ready to use this course to ACTUALLY BUILD your business, this is what you'll need:
If you want to launch a products business, you will need:
Don't worry about labels, packaging, your website, marketing, GMP - we'll do all of that and more together in the Herbal Business Program!
If you want to open an herb shop, you will need:
Don't worry about a location, a website, accounting, online sales, inventory, or marketing - we'll do all that and more together in the Herbal Business Program!
If you want to launch a clinical practice, you will need:
Don't worry about technology, insurance, office space, your website, finding clients, etc - we'll do all that and more together in the Herbal Business Program!
Do you need more herbal education before you start your business? We can help!
You can find our educational recommendations for starting a product business or opening your own herb shop here.
You can find our educational recommendations for clinical practice here.
Do you have a different idea?
Just let us know and we will help make sure you have the herbal education you need to make it happen!
And we'll do the rest together!
This is a hands-on interactive program. Together, we are going to build your business!
YES! Let's build your business plan together!
YES! Let's get your website built!
YES! Let's market your business together!
YES! Let's make sure you have all of your GMP compliance set up if you're making products!
YES! Let's make sure you have insurance set up if you need it!
YES! Let's take all of the steps needed to get you up and running!
Click on "Free Preview to see more information about each module
Introduction to the Herbal Business Program
Live Q&A sessions twice a week!
How this course works
How to ask questions and get help
Our Code of Conduct
Code of Conduct
Use of Course Material (Intellectual Property)
The Herbal Business Community Space
How to use the Discussions feature
Strategies for Success
Every Body is Different
Some meditations before you get started
homework 1: Getting started
homework 2: How do you organize your thoughts?
homework 3: Where are your challenges?
homework 4: Make Some Space
ACTION ITEMS: Introduction
What will i need to get started?
Some really excellent business advice
Should i join the American Herbalists' Guild?
Setting your big picture
Vision & Mission Statements
Manifestos & Value Statements
Word Clouds: they're a bonus!
What about a Motto?
homework 1: the What/Who/Why Worksheet
homework 2: More exercises to help you start writing
homework 3: Just Do It!
⭐️ Find someone who inspires you
ACTION ITEMS: Mission & Vision
From idea to reality
One, Three, and Five Year Goals
The goals we're working on in this course
A note for non-profits & charitable donations
An example of clear, focused goals
An example of unfocused goals
homework 1: setting your goals
Prioritizing goals example
homework 2: prioritizing your goals
Breaking down your first year goals example 1
Breaking down your first year goals example 2
homework 3: breaking down the first year goals
ACTION ITEMS: 1-3-5 Year Goals
What do you need to do what you do?
Timing these tasks
Commercial Kitchen vs. Community Kitchens vs. Certifying your Kitchen
Some other kind of space
homework 1: make your list
homework 2: add it to your plan!
journal prompt: it doesn't have to be perfect
ACTION ITEMS: Your Workspace
It's getting real around here...
Narrowing your focus
hoemwork: narrow your focus
Estimating Task Time
homework 3: estimating task time
Your Goals on a Calendar
homework 4: your goals on the calendar
Using Trello to hold all the details
Getting Started with Trello
13-Week Planning: Introduction
Supplies for 13-Week Planning
Some journals you might like: get one now!
13-Week Planning: Goal Pages
How do i pick my three goals for each 13-week quarter?
13-Week Planning: Stats & Milestones
13-Week Planning: Weekly Pages
13 Week Journal templates
13-Week Planning: Daily Pages
13-Week Planning: Weekly Wrap-up
Enormous to Manageable
Need more time & project planning methods?
ACTION ITEMS: Project Planning
You can choose 9 payments of $150
or one payment of $1200 - saves you $150!
Either way, you get full access to all of the material FOR LIFE, and all updates are automatically added to your account!
Your business expenses are not covered: you should plan funding to cover the cost of your materials (ie, herbs, containers, labels, etc) and other fees (ie, rent for your office space or the cost of your insurance). Keeping things simple, your starting business expenses might range from a couple hundred dollars to about a thousand dollars, depending on what you're building. You don't need to have it all at once, we'll be working on each startup task one at a time.
Our philosophy is that if you don't need a business loan and you grow at a pace you can afford, you're always ahead of the game: so we teach strategies to keep your costs down!
This course does not guarantee that your business will succeed, and it's important to point out that being self-employed is a lot of work. But you won't ever know what you can do until you try - and you don't have to try alone!
You can be more successful if you have the right support!
Every single thing you need to start your business is laid out, step-by-step, in this course, and you can ask questions any time!
But sometimes people need the extra accountability of regular check-in times and coaching sessions.
No problem! If you want even more mentorship, you can also join the Live Business Mentorship program that starts every January.
We meet for two hours every other week, in small groups, to blow through your roadblocks, creatively solve problems, and work with accountability so that literally nothing can stop you!
It's best to start getting familiar with the material in this course between now and January, so that you're ready to hit the ground running!
Teaching isn't just about conveying information - there's also an aspect of being someone's "cup of tea".
So we want you to take the first 14 days to really decide if you love it or not. If for any reason you feel like this program isn’t right for you - if we're just not your cup of tea - we’ll give you a full refund. You don't even need a reason - just please let us know within 14 days of purchase.
Here are businesses that some of our students have built
Steph studied for two years with us and then created Herbstalk, Boston's own local herb conference. It's grown to a twice-a-year event that provides high-quality herbal education as well as a popular herbal marketplace!
Kinsey studied with us in 2015 and then opened CroseNest Apothecary with a brick & mortar store here in MA and a beautiful online shop too!
Emma O'Brien of Lavandoula is a very talented Doula and Herbalist. She trained with us from her very first herb courses and now is offering her own training to the Birth-worker community.
Cara had just started selling herbal products at her local farmer's market when she took the Herbal Business Program, and now Bear Wallow Herbs supports her and her young son - and she is home to pick him up from school every day!
Brooke was already an herbalist and needed help navigating the starting-a-business part of the process. During the Herbal Business Program, she and her partner transformed Sovereignty Herbs from an idea with occasional workshops to a full clinical practice and herbal learning program.
Brighid took the Herbal Business Program in 2019 to transition from helping her friends and doing some local workshops to launching an Solidago Herb School, an herbal educational center with everything from online programs to herbal escapes.
Ray at Sovereign Birch Herbal took the Family, Community, and Clinical Herbalist programs with us, and completed the Clinical Mentorship and Herbal Business Program in 2019. They are a talented clinical herbalist with a practice here in Boston!
You supply the dream, together we'll make it a reality