Let's build your business together!

You've had a lot of herbal study and now you're ready to embark on a business, but you're realizing: building a business requires a whole different set of skills!

Join the Holistic Business Mentorship and we'll go through every step of the process of building your business - together!

Our students have launched their own private practices, they've built herb gardening, farming, and CSA businesses, they're starting herbal and outdoor-focused schools for children, they've built herbal product companies and one even went on to create Herbstalk, Boston's own very successful annual herbal conference and winter market! 

You can too!

The Business Mentorship is full for the 2021 session, but read on for the full details so that you can plan for 2022!

From daunting to do-able!

Sydney at Root + Kettle Herbals

The idea of starting a business sounds so huge and daunting, but this mentorship breaks everything down into bite-size pieces that make the process so much easier. Katja's personality is uplifting and encouraging, and I don't think I would have gotten the courage to finally start the business I've always wanted without her help.

Let's do this!

The purpose of this mentorship program is to ACTUALLY BUILD your business. 

This is not a workshop where we'll talk about theory or things you maybe could do someday...

We are literally going to go through every step you need to take and DO IT TOGETHER!

You don't have to have any previous business experience, all you need is your herbal skills and a good idea - read on for the full details!

Support and Accountability

Marisol of Esperanza Herbals

I felt supported but also held accountable, which was a huge thing for me! I was not only able to create and launch my business and website that I had been wanting to create for over a year, but they also gave my confidence the boost it needed to put myself out there and really go for what I wanted.

How it works

  • Live Mentorship

    We'll meet live by video in small groups for two hours every other week to encourage and support one another, and work through every step of the process together.

  • Plus videos!

    There are pre-recorded videos to go with each live session, which show you step-by-step exactly what we're going to be doing. Plus worksheets, printable guides, and more!

  • Group Feedback

    As we create each part of your business, you'll have support from your group too: you can test everything out on us before you go live!

  • Plenty of Resources

    You don't have to know it all - whether you're looking for business insurance or bottle supply, we'll help you find everything your business needs.

What you'll need to get started

During this mentorship, we are going to ACTUALLY BUILD your business - which means, you'll need a few things settled before we get started:

If you want to launch a products business, you will need:

  • enough herbal education to formulate and create great herbal products
  • some products that you have already perfected and tested on your family and friends - at least 3 is a good place to start.

Don't worry about labels, packaging, your website, marketing, GMP - we'll do all of that and more together in the Business Mentorship!

If you want to launch a clinical practice, you will need:

  • a thorough clinical education - this is typically at least 800 hours of instruction, and about 400 hours of observation and supervised practice.

Don't worry about technology, insurance, office space, your website, etc - we'll do all that and more together in the Business Mentorship!

If you want to open an herb shop, you will need: 

  • enough herbal education to stock your products and help your customers make good choices.
  • it's extra helpful if you have enough skills to offer workshops, because this is a great way to build community around your shop and bring in customers!

Don't worry about a location, a website, accounting - we'll do all that and more together in the Business Mentorship!

Do you need more herbal education before you start your business? We can help!

You can find our educational recommendations for starting a product business or opening your own herb shop here.

You can find our educational recommendations for clinical practice here.

Do you have a different idea?

Just let us know and we will help make sure you have the herbal education you need to make it happen!

A Community of Support

Brighid at Solidago Herb School

I am so glad that I took this business class. Learning to manage and organize my time and being walked step-by-step through building a business was so helpful. And I especially loved having support fellow classmates - it is wonderful to share the experience with other herbalists as we follow our paths, each one unique but similar.

It's easier when we work together

This is a hands-on interactive mentorship. Together, we are going to build your business!

  • YES! Let's build your business plan together!

  • YES! Let's get your website built!

  • YES! Let's market your business together!

  • YES! Let's make sure you have all of your GMP compliance set up if you're making products!

  • YES! Let's make sure you have insurance set up if you need it!

  • YES! Let's take all of the steps needed to get you up and running!

Program Schedule

The Business Mentorship is full for the 2021 session, but read on for the full details so that you can plan for 2022!

The Business Mentorship is a live-online program that kicks off every year in late January. By the end of October, your business is up and running!

You are welcome to register at any time for the next session.

In addition to our live video conference sessions, there are pre-recorded videos and lots of resource material to help get the job done, but the real core of the program is the time we spend working together. Because of this, we ask students to commit to attending all of the live video-conference sessions unless there's an emergency.

The dates for the 2021 are:

January 20th

February 3 & 17

March 3 & 24

April 7 & 21

May 5 & 19

June 2 & 23

July 7 & 21

August 4 & 18

September 1 & 15

October 6 & 20

makeup session: November 3

Sessions will take place from 7-9pm eastern time by video web conference. You do not have to be local to Boston to participate!

Build a career that makes a difference!


You can pay tuition monthly or in full. 

The 9 monthly payments option is $200/month.

If you would prefer to pay in full, tuition is $1700. 

*Because this is a live intensive mentorship, we cannot currently accept scholarship coupon codes for this program. 

Tuition includes all of the pre-recorded videos and references, as well as live video conference sessions every other week - each session is 2 hours. 

Your business expenses are not covered: you should plan funding to cover the cost of your materials (ie, herbs, containers, labels, etc) and other fees (ie, rent for your office space or the cost of your insurance). Keeping things simple, your starting business expenses might range from a couple hundred dollars to about a thousand dollars, depending on what you're building. You don't need to have it all at once, we'll be working on each startup task one at a time.

Our philosophy is that if you don't need a business loan and you grow at a pace you can afford, you're always ahead of the game: so we teach strategies to keep your costs down!

This course does not guarantee that your business will succeed, and it's important to point out that being self-employed is a lot of work. But you won't ever know what you can do until you try - and you don't have to try alone! 

You can be more successful if you have the right support!

Achieving my Goals

Brooke of Sovereignty Herbs

This program challenged my previous belief that setting goals and sticking to them would limit my ideas and creativity. For the first time in my adult life I’ve been able to list out realistic goals and break them down into do-able tasks, and as a result I have achieved way more than I thought possible. It also allowed me to focus, and let go of the items that did not match my vision, and didn’t let me jump into something without fully thinking it through.

Here's what we'll be working on together:

Click on "Free Preview to see more information about each module

A Note about CBD

This mentorship is not intended as a thorough guide through the legal issues surrounding Cannabis/CBD products. 

Many of our students have incorporated Cannabis products into their businesses, and we are happy to help you plan your way through navigating the specific legal requirements in your state/for online sales, but we want to be clear that CBD legalities are not the primary focus of this mentorship.

For example...

Here are businesses that some of our students have built

Steph studied for two years with us and then created Herbstalk, Boston's own local herb conference. It's grown to a twice-a-year event that provides high-quality herbal education as well as a popular herbal marketplace!

Marisol at Esperanza Herbals took Family Herbalist and Community Herbalist, and then in 2018 took the Business Mentorship to start her herbal products business here in Boston.

Heather studied with us in 2015 and started Plant Soak to share herbal bath teas for folks who don't love to drink tea.

Kinsey studied with us in 2015 and then opened CroseNest Apothecary with a brick & mortar store here in MA and a beautiful online shop too!

Cara had just started selling herbal products at her local farmer's market when she took the Business Mentorship, and now Bear Wallow Herbs supports her and her young son - and she is home to pick him up from school every day!

Brighid took the Business Mentorship in 2019 to transition from helping her friends and doing some local workshops to launching an Solidago Herb School, an herbal educational center with everything from online programs to herbal escapes.

Ray at Sovereign Birch Herbal took the Family, Community, and Clinical Herbalist programs with us, and the Clinical Mentorship and Business Mentorship in 2019. They are a talented clinical herbalist who helps us out with student questions when we need an extra hand!

Brooke was already an herbalist and needed help navigating the starting-a-business part of the process. During the Business Mentorship, she and her partner transformed Sovereignty Herbs from an idea with occasional workshops to a full clinical practice and herbal learning program.

Emma O'Brien of Lavandoula is a very talented Doula and Herbalist. She trained with us from her very first herb courses and now is offering her own training to the Birth-worker community.

Pushing past my fear

Johanna, in clinical practice on Cape Cod

Katja offered so much needed advice, support and love while pushing me through my own fears, to make structure out of 30 plus years of dreaming and study. With her help I was able to organize and plan out exactly what I wanted to create.

Build your dream job

You supply the dream, together we'll make it a reality